Case Study

LANEIGE

LANEIGE Video Campaigns Combine Interaction, Education & Shoppability to Build Trust & Boost Product Consideration

Results

In a highly competitive beauty landscape, LANEIGE partnered with VDX.tv to showcase product efficacy and build consumer trust for two launches: the relaunched Water Bank Moisturizers collection and the new Bouncy & Firm Serum. VDX.tv's cross-device, video-driven solutions reached relevant consumers across CTV, OTT, desktop, mobile, and DOOH screens near retail locations, creating a multi-touch journey at home or on-the-go. Interactive video ad units captured, engaged, and informed through shoppable galleries linking to Amazon, Sephora, and LANEIGE's DTC site, "Before & After" sliders to demonstrate product results, QR codes on CTV for seamless mobile engagement, and credibility boosters like celebrity testimonials and a Glamour review. By pairing interactive video-driven creative with precise targeting, LANEIGE built credibility, drove awareness, and created frictionless paths to purchase that empowered consumers to make confident decisions.

+78.3%

Brand Opinion (Water Bank Moisturizer)

+61.1%

Brand Consideration (Water Bank Moisturizer)

+ 58.1%

Visit Brand Website (Water Bank Moisturizer)

+ 21.1%

Brand Opinion (Bouncy and Firm)

+34.4%

Brand Consideration (Bouncy and Firm)

+20.8%

Purchase Intent (Bouncy and Firm)

+78.3%

Brand Opinion (Water Bank Moisturizer)

+61.1%

Brand Consideration (Water Bank Moisturizer)

+ 58.1%

Visit Brand Website (Water Bank Moisturizer)

+ 21.1%

Brand Opinion (Bouncy and Firm)

+78.3%

Brand Opinion (Water Bank Moisturizer)

+61.1%

Brand Consideration (Water Bank Moisturizer)

+ 58.1%

Visit Brand Website (Water Bank Moisturizer)

+78.3%

Brand Opinion (Water Bank Moisturizer)

+61.1%

Brand Consideration (Water Bank Moisturizer)

+78.3%

Brand Opinion (Water Bank Moisturizer)

View creative

Overview

LANEIGE partnered with VDX.tv to cut through the crowded beauty market and build consumer trust around two product launches: the relaunched Water Bank Moisturizers collection and the new Bouncy & Firm Serum. Using interactive, video-driven solutions across CTV, OTT, desktop, mobile, and DOOH, the campaigns combined education, inspiration, and shoppability to drive engagement and empower confident purchase decisions.

Campaign Details

The ad units featured interactive elements like shoppable product galleries, "Before & After" sliders to demonstrate visible results, QR codes for seamless mobile engagement, and credibility boosters including celebrity testimonials and a Glamour review. Each element was designed to educate consumers on product benefits while creating frictionless paths to purchase across Amazon, Sephora, and LANEIGE's DTC site.

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To ensure the campaigns reached and resonated with relevant audiences, VDX.tv applied advanced targeting to reach women 20–40 with skincare purchase behaviors, Sephora shoppers, LANEIGE and competitor followers, and engaged social media audiences. This approach maintained a strong brand presence across all stages of the consumer journey.

Results

Both LANEIGE campaigns demonstrated the power of blending inspiration, education, and shoppability to drive measurable impact. Third-party brand lift studies validated the campaigns' effectiveness, revealing that exposure to the VDX ad units significantly strengthened consumer perception and intent to act. For the Water Bank Moisturizers campaign, brand opinion surged by over 78%, while brand consideration increased by more than 61%, and intent to tell friends and family about the brand lifted by nearly 76%. The Bouncy & Firm Serum campaign demonstrated similarly strong performance, with brand consideration rising 34% and purchase intent lifting over 20%. These results confirmed that when consumers are empowered with the right information and frictionless paths to purchase, they become confident buyers and brand advocates.

Creative Features

The "**Video**" tab featured beautiful product visuals and elegant storytelling to capture attention and showcase LANEIGE's premium skincare innovations.

The "**Collection"** tab featured shoppable product galleries that allowed consumers to explore the full range of LANEIGE offerings and seamlessly click through to purchase on Amazon, Sephora, or LANEIGE's website site.

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The "**Before & After"** tab featured an interactive slider that allowed consumers to see visible product results for themselves, demonstrating the efficacy of LANEIGE's skincare formulations and building confidence in their purchase decisions.

In a highly competitive beauty landscape, our priority was to drive meaningful engagement and build trust around Laneige’s latest skincare innovations. VDX.tv delivered a truly integrated solution, combining premium CTV placements, interactive video across personal devices, and DOOH near retail locations, to create a seamless, multi-touch consumer journey. Their shoppable formats, credibility boosters, and precise audience targeting helped us not only educate and inspire consumers but also achieve measurable lifts in brand consideration and purchase intent. The collaboration was thoughtful, data-driven, and impactful.

Shrija Pandya

Director of Growth Marketing, Laneige

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