Video Magnify

Reach relevant consumers through interactive video ads wherever they may be – in the home or on the go.
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Magic of Video: Magnified

Multichannel

Magnify the magic of your video ads by reaching consumers at scale across OTT, In-Stream, In-Read, Mobile, and Desktop environments.

Engaging information

Magnify your video ads, by including a rich ad experience that allows for additional and engaging information about your brand’s products beyond the video ad.

Targeted

Magnify your video ads by increasing frequency to the consumers that are your brand’s most likely prospects.

Reach Relevant Prospects

Magnify your video ads to consumers who are your brand’s most relevant prospects. Reach them on their personal digital devices in the home or on the go.

Relevancy

Increase brand impact by dynamically customizing your video messaging to be more relevant to each consumer. Consumers pay more attention and build stronger connections with a brand when they feel the messaging is relevant to them and speaking to their situation.

An example of relevancy is an ad that mentions their city or the closest store in their city.

Interaction

  • Allow consumers to directly interact with your video ads.
  • Lean-forward interaction (1%+ engagement rate) that helps build deeper connections with your brand.
  • Augment your broadcast TV with mid-funnel interactions.

Frequency

  • Serve at a regular cadence to stay top of mind with your most relevant prospects.
  • Increased frequency to a prospect's multiple digital devices increases brand impact to tip outcomes in your favor.

Video Magnify billable model

  • CPV (Cost-Per-View) Billable model where you only pay for 100% viewable impressions.
  • Impressions have to be 50% or more in-view for a significant amount of time on each platform: 15 seconds in in-stream or OTT, 10 seconds on desktop, 5 seconds on mobile.

Video Magnify Billable Model

  • CPV (Cost-Per-View) Billable model where you only pay for 100% viewable impressions.
  • Impressions have to be 50% or more in-view for a significant amount of time on each platform: 15 seconds in in-stream or OTT, 10 seconds on desktop, 5 seconds on mobile.

Optimized for brand impact

Addressable

Optimized to consumers who are your brand’s most likely prospects.

Premium Environments

Automatically optimized towards premium desktop/mobile environments.

Impactful

Automatically optimized towards viewable environments and larger, more impactful ad sizes.

Difference between Video Magnify and TV Magnify

TV Magnify

TV Magnify connects the big-screen TV and the household’s digital devices.
Learn more about TV Magnify
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Video Magnify

Video Magnify serves to all consumers wherever they may be –in the home or on the go. It does not include the big-screen TV.

Contact us today to get started.

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