Video Magnify


Magic of Video: Magnified
Magnify the magic of your video ads by reaching consumers at scale across OTT, In-Stream, In-Read, Mobile, and Desktop environments.
Magnify your video ads, by including a rich ad experience that allows for additional and engaging information about your brand’s products beyond the video ad.
Magnify your video ads by increasing frequency to the consumers that are your brand’s most likely prospects.
Reach Relevant Prospects
Magnify your video ads to consumers who are your brand’s most relevant prospects. Reach them on their personal digital devices in the home or on the go.

Attention Science: Magnified
Maximize brand impact by leveraging creative uniquely designed to draw in consumer attention and impressions that are optimized to be in-view.
Relevancy
Increase brand impact by dynamically customizing your video messaging to be more relevant to each consumer. Consumers pay more attention and build stronger connections with a brand when they feel the messaging is relevant to them and speaking to their situation.
An example of relevancy is an ad that mentions their city or the closest store in their city.





Interaction
- Allow consumers to directly interact with your video ads.
- Lean-forward interaction (1%+ engagement rate) that helps build deeper connections with your brand.
- Augment your broadcast TV with mid-funnel interactions.
Frequency
- Serve at a regular cadence to stay top of mind with your most relevant prospects.
- Increased frequency to a prospect's multiple digital devices increases brand impact to tip outcomes in your favor.


Video Magnify billable model
- CPV (Cost-Per-View) Billable model where you only pay for 100% viewable impressions.
- Impressions have to be 50% or more in-view for a significant amount of time on each platform: 15 seconds in in-stream or OTT, 10 seconds on desktop, 5 seconds on mobile.
Optimized for brand impact
Addressable
Premium Environments
Impactful
Difference between Video Magnify and TV Magnify
TV Magnify
Video Magnify
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