Samsung Galaxy Watch Ultra and Galaxy Watch8 Series

Overview

Samsung partnered with VDX.tv to launch the new Galaxy Watch Ultra and Galaxy Watch8 Series with a strategy built for scale and engagement. The campaign focused on reaching a wide audience across New Zealand while creating opportunities for consumers to actively explore Samsung’s latest wearable innovations within the Galaxy Watch lineup.

Campaign Details

Using VDX.tv’s Influence Product Purchase solution, the campaign combined premium connected TV (CTV) and Digital-Out-Of-Home (DOOH) placements to reach target audiences with high-impact creative. Viewers were encouraged to interact with key product features and the broader Galaxy Watch range, allowing Samsung to pair mass awareness with meaningful engagement throughout the launch period.

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Audience

Samsung set out to connect with adults aged 18–54 across New Zealand who are deeply invested in health, wellness, sports, sleep, and outdoor activity. This included consumers actively researching smartwatches as well as those seeking wearable technology that could support performance and everyday wellbeing. To ensure relevance, the campaign focused on Android users and used custom site lists to reach both new and warmer prospects, allowing Samsung to speak to audiences at different stages of consideration.

Environment

The campaign was designed to reach audiences across both in-home and out-of-home settings. Premium connected TV placements delivered broad visibility, while digital out-of-home extended reach into physical environments tied to active lifestyles. Urban panels were positioned near recreational areas, malls, leisure destinations, and popular running routes, reinforcing the Galaxy Watch’s role in movement, fitness, and daily routines.

Experience

Creative was built to encourage exploration of the Galaxy Watch Ultra while also showcasing the broader Galaxy Watch8 Series range. Interactive image and video galleries highlighted key features, design elements, and use cases, giving viewers the ability to engage with the products without interrupting the viewing experience across multiple screens.

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Creative Features

Results

The campaign delivered strong performance across reach and engagement, supporting Samsung’s goal of introducing the Galaxy Watch Ultra and Galaxy Watch8 Series at scale while encouraging meaningful interaction with the product lineup. More than 1 million impressions were delivered across CTV, video, and DOOH environments, providing broad national exposure throughout the launch period. Engagement exceeded expectations across key video formats, with a CTV engagement rate of 5.28% surpassing a 2% benchmark. DOOH placements contributed an additional 183,000 views in high-traffic locations.