Consumer Goods, Magnified
Our team of consumer goods experts focuses solely on consumer goods brands, and our core consumer goods solutions are specifically designed and customized to address the consumer goods sector's varied challenges and your brand’s unique situation.
Our Consumer Goods-Specific Solutions
In a cluttered world with millions of CPG products, we increase an entire household's brand awareness and consideration by magnifying your TV ads to your most likely prospects. By boosting a video ad's ad frequency, interactivity, and relevancy, we deepen its connection with all household members to tip outcomes in your favor.
Consumers shop online with increasing ad frequency, so CPG brands have launched their own direct-to-consumer online retail stores. For customers who favor a brand, these stores offer a more convenient way to shop across a broader product selection and often include reward programs for repeat purchases. Our Direct-to-Consumer VDX solution conveniently connects directly with consumers who are already your brand's fans.
The bulk of CPG product sales often come from a select group of big-box retail store brands, and our Co-Op solution ties your CPG product's messaging with a particular retail store. The video experience provides relevant information to each consumer, like the closest store location, and helps increase the likelihood of them choosing your brand next time they're in the store.
Consumers are increasingly choosing brands and products that align with their own values. Our Brand Values solution allows consumers to interact with your TV ad and learn more about your brand's values and initiatives. Examples of initiatives might include supporting charitable causes, encouraging diversity, etc.
Our Customers
Case Studies
Lancôme
Samsung
L’Oréal
Jägermeister
Hill’s Pet Nutrition
Cadbury
VDX Consumer Goods in the news
Our Consumer Goods team
Our team of Consumer Goods experts focus solely on consumer goods brands and the unique challenges faced by consumer goods brands.
Bridget McMahon
Vanessa Rottet
Ami Connolly
Lauren Walsh
Ajit Solomon
Cristina Gasco
Ebony Kitching
Reem Rafeh
Rachel Marcus
Nershini Ramiah
Josh Bone
Brittany Feizulov
Ishmeet Singh
Lissy Kerr
Ashi Mittal
Claudia Beguiristain
Marta Torrejon
Romain Brunerie
Keani Erstich-Coles
Tracey Natapradja
Alana Bloch
Contact our Consumer Goods team.
Let's work together.
Our solution experts are happy to help.