Consumer Goods, Magnified

Our team of consumer goods experts focuses solely on consumer goods brands, and our core consumer goods solutions are specifically designed and customized to address the consumer goods sector's varied challenges and your brand’s unique situation.

Our Consumer Goods-Specific Solutions

CPG Product Awareness

In a cluttered world with millions of CPG products, we increase an entire household's brand awareness and consideration by magnifying your TV ads to your most likely prospects. By boosting a video ad's ad frequency, interactivity, and relevancy, we deepen its connection with all household members to tip outcomes in your favor.

Direct-to-Consumer

Consumers shop online with increasing ad frequency, so CPG brands have launched their own direct-to-consumer online retail stores. For customers who favor a brand, these stores offer a more convenient way to shop across a broader product selection and often include reward programs for repeat purchases. Our Direct-to-Consumer VDX solution conveniently connects directly with consumers who are already your brand's fans.

CPG/Retail Co-Op

The bulk of CPG product sales often come from a select group of big-box retail store brands, and our Co-Op solution ties your CPG product's messaging with a particular retail store. The video experience provides relevant information to each consumer, like the closest store location, and helps increase the likelihood of them choosing your brand next time they're in the store.

Brand Values Awareness

Consumers are increasingly choosing brands and products that align with their own values. Our Brand Values solution allows consumers to interact with your TV ad and learn more about your brand's values and initiatives. Examples of initiatives might include supporting charitable causes, encouraging diversity, etc.

Our Customers

Case Studies

Samsung

Samsung promotes new smartphone launch using VDX.tv’s Full Video Experience.

L’Oréal

L’Oréal Spain increases awareness & consideration for Biotherm “Blue Therapy” line with interactive, omnichannel video campaign.

Jägermeister

Interactive ad formats for Jägermeister campaign increase audience attention.

Hill’s Pet Nutrition

Interactive multi-tab VDX formats help Hill’s Pet Nutrition connect with pet lovers and maximize brand awareness.

Cadbury

Cadbury Easter campaign drives brand consideration.

Unilever

Interactive video experiences increase awareness around Unilever’s new deodorant, Axe Ice Chill.
"VDX.tv has been a pleasure to work with over the past year. From concept to execution, Nikki and team have done a great job at reaching the right audience who have interacted/purchased from our Ad creatives. We were able to measure VDX.tv’s performance against another digital advertising partner and quickly realized that VDX.tv outperformed them by 2X. We will continue to use VDX.tv as a partner of ours to grow our business."
Rich Bernstein
Vice President of Marketing, GhostBed
“We’ve partnered with VDX.tv on video-driven experiences for our campaigns and have been pleased with how effectively their VDX ad units capture attention and inspire user engagement. The VDX units enable our video assets to be complemented by a customized canvas where we can extend our brand messaging and include additional information. The interactive tabs within the unit have been a great way to showcase new product features and USPs.”
Alaa Alsweileh
Digital Marketing Manager, Samsung Gulf Electronics
"At Mars Fishcare, we operate within a very niche segment of the pet owning population and CTV has been an amazing tool to help us reach our exact audience with the opportunity for re-engaging them with a digital ad following their experience with our video. Since standard CTV is non-interactive, allowing consumers to scan our QR code after seeing the CTV ad via VDX allows users to engage with the ads, and by proxy, our brand, further to magnify their experience."
Karyn Cook
Global Marketing & Consumer Affairs Director, Mars Fishcare

Our Consumer Goods team

Our team of Consumer Goods experts focus solely on consumer goods brands and the unique challenges faced by consumer goods brands.

Melissa Biddison

Client Partnerships - Food & Beverage

Ami Connolly

Client Partnerships - Home

Nikki Cavanagh

Client Partnerships - Home

Lauren Walsh

Client Partnerships - Auto & Tires

Debbie Sorich

Client Partnerships - Consumer Electronics

Matt Joseph

Client Partnerships - Food & Beverage

Lauren White

Client Partnerships - Alcohol

Brittany Feizulov

Lead of Industry Solutions - Consumer Goods

Ishmeet Singh

Supply Strategy - Consumer Goods

Annie Myers

Mid-Funnel Strategy - Consumer Goods

Lissy Kerr

Creative Strategy - Consumer Goods

Shivam Varshney

Campaign Strategy - Consumer Goods

Rob McGuinness

Account Strategy - Consumer Goods

Ashi Mittal

Account Strategy - Consumer Goods

Erica Castrina

Mid-Funnel Strategy - Consumer Goods

Claudia Beguiristain

Account Strategy - Consumer Goods

Contact our Consumer Goods team.

Let's work together.
Our solution experts are happy to help.

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