Magic of TV, Magnified
Serve the same TV video ad to all household members' personal digital screens to tip outcomes in your favor.
Reach Your Relevant Target Audience
Magnify your TV ads to your brand's most relevant prospects.
Attention Science, Magnified
Maximize brand impact by leveraging creative ad experiences that are designed to draw in consumer attention and optimized to be in-view.
Increase brand impact by dynamically customizing your TV/video messaging to be more relevant to each consumer or household. Consumers pay more attention and build stronger connections with a brand when they feel the messaging is relevant to them and speaks to their situation.
An example of relevancy is an ad that mentions their city or the closest store in their city.
- For the first time, consumers can directly interact with your TV ads, either via a QR code or via additional impressions served to the same household.
- For each CTV impression, we see a 1% engagement rate or higher.
- Lean-forward interaction (1%+ engagement rate) helps build deeper connections with your brand
- Augment your broadcast TV with mid-funnel interactions.
- Serve to all members of the household on the TV and their personal digital devices.
- Increased frequency on all of the household's digital devices increases brand impact to tip outcomes in your favor.
TV Magnify Billable Model
- The CPV (cost-per-view) billable model accounts for the CTV impression and multiple video display/mobile impressions that are served subsequently (directly after the CTV ad serves, and within the same day).
- CTV impressions are served only on the TV (big-screen).
Attention Science: Magnified
Maximize brand impact by leveraging creative uniquely designed to draw in consumer attention and impressions that are optimized to be in-view.
Optimized for Brand Impact
Difference between Video Magnify and TV Magnify
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