TV Magnify

Reach households on the TV and subsequently magnify the same TV ad on their personal device screens.

Magic of TV: Magnified

Serve the same video ad on the TV to all members of a household's personal digital screens to tip outcomes in your favor.

Reach relevant households

Magnify your TV ads to households that are your brand's most relevant prospects.

Relevancy

Increase brand impact by dynamically customizing your TV/video messaging to be more relevant to each consumer or household. Consumers pay more attention and build stronger connections with a brand when they feel the messaging is relevant to them and talking to their situation.

An example of relevancy is an ad that mentions their city or the closest store in their city.

Interaction

  • For the first time, consumers can directly interact with your TV ads –either via a QR code or via additional impressions served to the same household.
  • For each CTV impressions, we see a 1% engagement rate or higher.
  • Lean-forward interaction (1%+ engagement rate) that helps build deeper connections with your brand
  • Augment your broadcast TV with mid-funnel interactions.

Frequency

  • Serve to all members of the household on the TV and their personal digital devices.
  • Increased frequency on all of the household's digital devices increases brand impact to tip outcomes in your favor.

TV Magnify billable model

  • CPV (Cost-Per-View) Billable model that accounts for the CTV impression and multiple video display/mobile impressions that are served subsequently (after the CTV ad serves, and within the same day).
  • CTV impression served only on the TV (big-screen).

Attention Science: Magnified

Maximize brand impact by leveraging creative uniquely designed to draw in consumer attention and impressions that are optimized to be in-view.

Optimized for Brand Impact

Addressable

Optimized to the households that are your brand’s most likely prospects.

Premium Environments

Automatically optimized toward premium TV content and desktop/mobile environments.

Impactful

Automatically optimized toward the viewable environments and larger, more impactful ad sizes.

Difference between Video Magnify and TV Magnify

TV Magnify

TV Magnify connects the big-screen TV and the household’s digital devices.

Video Magnify

Video Magnify serves to all consumers wherever they may be –in the home or on the go. It does not include the big-screen TV.
Learn more about Video Magnify
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