We are transforming the way brands connect with relevant audiences in today's converging TV and Video landscape.

VDX team group picture

Who we are

VDX.tv is a global, TV/Video advertising technology company that helps brands magnify the magic of their TV ads by connecting the TV with a household member's personal devices and allowing consumers to interact with their TV ads on their phones and other devices.

Our solutions are specifically designed to address the unique challenges in each industry vertical. Our mid-funnel video solution helps magnify a brand in the minds of their most valuable prospects - deepening the connection through attention, relevancy, interactivity and frequency; moving them from awareness to consideration; and tipping outcomes in a brand's favor.

As a certified minority business enterprise, we appreciate that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences.

How we got here

In 2000, we launched Tribal Fusion, a display ad network. The company then expanded into in-stream (AdoTube), in-app (AppSnack), and desktop video (Firefly Video) and each of the brands became divisions under Exponential, the parent company.

In 2019, we combined all the brands into a single video solution that connected the TV to personal digital devices. The new brand was named VDX.tv, where VDX stands for Video-Driven-Experience.

Core Values

Our People and Organization

01.

Enable collaboration beyond boundaries

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

02.

Boldly adapt and innovate

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

03.

Focus on the consumer

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

04.

Do the right thing

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

05.

Help each other grow

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

Our People and Organization

All companies have variations of benefits or core values. We have those too. But the true measure of the strength of an organization is the average tenure of its people. Our remote-first organization consists of about 450 people with an average tenure of 6.4 years. We believe people stay at VDX.tv because the work environment allows them to thrive and they are connected to the organization, each other, and our purpose. We are an outlier relative to all other ad-tech companies and have tenure comparable to some of the best companies.

Our team

Nalini Macedo

Head of Client Solutions, Account Strategy (11 years)

Mai Pham

Head of Finance (15 years)

Valentyna Ashley

Head of Finance, Corporate Controller (6 years)

Deepak Verma

Head of Campaign and Account Strategy (11 years)

Vipul Jhawar

Head of Engineering (15 years)

Bryan Melmed

Head of Brand and Consumer Insights (11 years)

Amritpal Bedi

Head of Operations (10 years)

Parul Saxena

Director of People and Talent (4 years)

Evan Kramer

Head of Client Partnerships - US (12 years)

Puneet Jain

Director of Engineering (9 years)

Melissa Mehmet

Director of Organizational Initiatives (9 years)

Jillian Dunn

Head of Client Partnerships - Canada (9 years)

Penelope Lima

Head of Supply Strategy (12 years)

Saibal Roy

Senior Specialist, Creative Design (9 years)

Richard Brenner

Head of Finance - EU (11 years)

Nicole Liebmann

Head of Client Partnerships - AU & NZ (8 years)

Scott Kellstedt

Head of Company Operations (18 years)

Vipresh Vashisthan

Senior Specialist, Ad Operations (10 years)

Manpreet Singh

Director of Sales Operations (12 years)

Anuj Nayyar

Head of Ad-Ops and Sales Ops (14 years)

Mickey Shaughnessy

Technical Fellow (3 years)

Rafael Urbina

Head of Client Solutions, Account Strategy - EMEA & APAC (12 years)

Jennifer Lieberman

Head of Client Solutions, Market Strategy (7 years)

Vishal Pathak

Head of Finance - India and APAC (15 years)

Jerome Massebeuf

Head of Client Partnerships - EMEA (12 years)

Vishwa Bandhu Pachauri

Director of Engineering (10 years)

David Barnard

Head of Client Partnerships- South Africa (11 years)

Ievgen Melnykov

Director of General Administration - Ukraine (10 years)

Abhishek Anand

Director of Campaign Strategy (10 years)

Vaibhav Kaul

Director of Creative Strategy (10 years)

Crawford Nelson

Head of Client Partnerships (7 years)

Dilip DaSilva

Head of Company (23 years)

Rohit Kumar

Senior Specialist, Campaign Strategy (5 years)

Emmy Luong

Head of People and Talent (8 years)

Sahil Zafar

Head of Supply Strategy (12 years)

Varun Gupta

Senior Specialist, Account Strategy (5 years)

Melissa Biddison

Head of Marketing (12 years)

Ruslan Melnikov

Director of Product Strategy (10 years)

Monica Prior Jimenez

Director of Account Strategy (11 years)

Abhishek Tomar

Director of Ad-Operations (10 years)

Archit Pandey

Director of Engineering / Technical Fellow (14 years)

Yogesh Arora

Senior Specialist, Creative Design (9 years)

Olga Netwal

Head of FP&A and Sales Ops (10 years)

Madhukar Sharma

Director of Engineering (15 years)

Mikhail Faiguenblat

Technical Fellow (15 years)

Abhishek Duhan

Director of Ad-Operations (9 years)

Nick Price

Head of Client Solutions, Mid-Funnel Strategy (10 years)

Tim Sleath

Head of Product Strategy and IT (10 years)

Amer Attyeh

Head of Client Partnerships - MENA (11 years)

Amit Talwar

Head of Client Partnerships - India (15 years)

Melissa Bertner

Head of Client Partnerships (3 years)

Marcial Gomez De Las Heras Hormigos

Director of Client Partnerships - Spain (11 years)

Gaurav Kohli

Senior Specialist, Ad Operations (5 years)

Nicolas Fabre

Director of Client Partnerships - France (9 years)

Abhijeet Gupta

Director of Creative Services (14 years)

Matthew Keating

Director of Client Partnerships - UK & NL (4 years)

Olly Hayward

Director of Product Strategy (6 years)

Janice Yoon

Head of Legal (8 years)

Join Our Team

Join us in reimagining the future of TV/Video advertising

Contact us today to get started.

Let's work together.
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