We are transforming the way brands connect with relevant audiences in today's converging TV and Video landscapes.

VDX team group picture

Who We Are

VDX.tv is a global video advertising technology company. We help brands magnify the magic of their TV ads by connecting the TV with household members' personal devices and allowing consumers to interact with their TV ads on those devices.

Our solutions are specifically designed to address each industry vertical's unique challenges. Our mid-funnel video solution helps magnify a brand in the minds of their most valuable prospects, deepening the connection through attention, relevancy, interactivity and frequency. Thus, we move them from awareness to consideration and tip outcomes in your favor.

As a certified minority business enterprise, we appreciate that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences.

How We Got Here

In 2000, we launched Tribal Fusion, a display ad network. The company then expanded into in-stream (AdoTube), in-app (AppSnack), and desktop video (Firefly Video), and each of these brands became divisions under Exponential, the parent company.

In 2019, we combined all the brands into a single video solution that connects TVs to personal digital devices. We named the new brand VDX.tv—VDX stands for Video-Driven-Experience.

Core Values

Our People and Organization

01.

Enable collaboration beyond boundaries

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

02.

Boldly adapt and innovate

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

03.

Focus on the consumer

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

04.

Do the right thing

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

05.

Help each other grow

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

Our People and Organization

All companies have variations of benefits or core values, and of course we have them too. However, the true measure an organization's strength is the average tenure of its people. We are proud to report that our remote-first organization consists of about 450 people with an average tenure of 6.4 years. We believe people stay at VDX.tv because the work environment allows them to thrive and they feel connected to the organization, each other, and our purpose. Although we're an outlier relative to all other ad-tech companies, we have tenure comparable to some of the best companies.

Our team

Gaurav Kohli

Senior Specialist, Ad Operations (5 years)

Matthew Keating

Director of Client Partnerships - UK & NL (4 years)

Amer Attyeh

Head of Client Partnerships - MENA (11 years)

Rafael Urbina

Head of Client Solutions, Account Strategy - EMEA & APAC (12 years)

Janice Yoon

Head of Legal (8 years)

Scott Kellstedt

Head of Company Operations (18 years)

Melissa Mehmet

Director of Organizational Initiatives (9 years)

Emmy Luong

Head of People and Talent (8 years)

Anuj Nayyar

Head of Ad-Ops and Sales Ops (14 years)

Jennifer Lieberman

Head of Client Solutions, Market Strategy (7 years)

Richard Brenner

Head of Finance - EU (11 years)

Amit Talwar

Head of Client Partnerships - India (15 years)

Valentyna Ashley

Head of Finance, Corporate Controller (6 years)

Ruslan Melnikov

Director of Product Strategy (10 years)

Rohit Kumar

Senior Specialist, Campaign Strategy (5 years)

Varun Gupta

Senior Specialist, Account Strategy (5 years)

Vaibhav Kaul

Director of Creative Strategy (10 years)

Vipul Jhawar

Head of Engineering (15 years)

Abhishek Duhan

Director of Ad-Operations (9 years)

David Barnard

Head of Client Partnerships- South Africa (11 years)

Abhijeet Gupta

Director of Creative Services (14 years)

Tim Sleath

Head of Product Strategy and IT (10 years)

Deepak Verma

Head of Campaign and Account Strategy (11 years)

Nalini Macedo

Head of Client Solutions, Account Strategy (11 years)

Monica Prior Jimenez

Director of Account Strategy (11 years)

Yogesh Arora

Senior Specialist, Creative Design (9 years)

Vishwa Bandhu Pachauri

Director of Engineering (10 years)

Mai Pham

Head of Finance (15 years)

Mikhail Faiguenblat

Technical Fellow (15 years)

Mickey Shaughnessy

Technical Fellow (3 years)

Melissa Bertner

Head of Client Partnerships (3 years)

Evan Kramer

Head of Client Partnerships - US (12 years)

Archit Pandey

Director of Engineering / Technical Fellow (14 years)

Amritpal Bedi

Head of Operations (10 years)

Nicolas Fabre

Director of Client Partnerships - France (9 years)

Nicole Liebmann

Head of Client Partnerships - AU & NZ (8 years)

Vipresh Vashisthan

Senior Specialist, Ad Operations (10 years)

Olly Hayward

Director of Product Strategy (6 years)

Penelope Lima

Head of Supply Strategy (12 years)

Madhukar Sharma

Director of Engineering (15 years)

Dilip DaSilva

Head of Company (23 years)

Manpreet Singh

Director of Sales Operations (12 years)

Sahil Zafar

Head of Supply Strategy (12 years)

Saibal Roy

Senior Specialist, Creative Design (9 years)

Jillian Dunn

Head of Client Partnerships - Canada (9 years)

Ievgen Melnykov

Director of General Administration - Ukraine (10 years)

Nick Price

Head of Client Solutions, Mid-Funnel Strategy (10 years)

Jerome Massebeuf

Head of Client Partnerships - EMEA (12 years)

Olga Netwal

Head of FP&A and Sales Ops (10 years)

Crawford Nelson

Head of Client Partnerships (7 years)

Danielle Rossi Glickman

Director of Client Partnerships (5 years)

Puneet Jain

Director of Engineering (9 years)

Abhishek Anand

Director of Campaign Strategy (10 years)

Bryan Melmed

Head of Brand and Consumer Insights (11 years)

Vishal Pathak

Head of Finance - India and APAC (15 years)

Parul Saxena

Director of People and Talent (4 years)

Abhishek Tomar

Director of Ad-Operations (10 years)

Join Our Team

Join us in reimagining the future of TV/Video advertising

Contact us today to get started.

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