VDX.tv’s video-driven ad units and TV Magnify & Video Magnify solutions proved effective for achieving Lancôme’s campaign objectives. The brand buillt awareness for the new Teint Idole Ultra Wear range among relevant households by magnifying messaging across CTV and household devices, while more deeply engaging consumers with interactive, educational ad experiences across desktop and mobile. The omnichannel campaign ultimately increased product awareness and showed lean-in consideration for the Teint Idole Ultra Wear Care & Glow line across the brand’s target market.
L’Oreal Luxe Spain and Zenith partnered with VDX.tv to launch a video-driven, omnichannel campaign for Teint Idole Ultra Wear, a new product range for global skincare brand Lancôme.
The primary objective of the campaign was to raise awareness and drive consideration among target consumers by educating them about the new products and formula. A secondary goal was to magnify and scale the brand message across relevant households.
To maximize impact for the omnichannel campaign, VDX.tv built innovative, video-driven ad units that were delivered to audiences via VDX.tv’s TV Magnify and Video Magnify solutions. With TV Magnify, the Lancôme branded ad units were served to relevant households across CTV (with QR code inviting users to scan and learn more about product on their phone), desktop and mobile devices. The Video Magnify solution was used to scale reach to personal digital devices of consumers both in home and on-the-go.
The VDX ad units enabled a single creative execution to be delivered across screens in a cohesive and consistent manner to consumers, no matter which device they were using or where they were. Each ad unit housed the Teint Idole Ultra Wear video creative on a customized canvas and included interactive tabs (on desktop and mobile) that users could explore.