Pharma, Magnified
Our team of pharma experts focuses solely on pharma brands, and our core pharma solutions are specifically designed and customized to address pharma's varied challenges and your brand’s unique situation.
Our Pharma-Specific Solutions
Reaching potential patients effectively means building meaningful connections through relevance, credibility, and real influence. Our Rx Patient Awareness Solution connects brands with qualified potential patients and their households using compliant diagnosis, procedure codes and prescription-informed data. Ads are delivered across trusted health sites and premium lifestyle environments, ensuring clinical credibility and contextual relevance. Customizable, video-centric formats capture attention, educate with clear messaging, and drive engagement, while opt-in pre-qualifiers ensure real patient connections.
Reaching healthcare professionals to influence product recommendation is more than just scale and exposure, it's about precision, education, and sustained influence that drives brand growth. Our OTC HCP Solution connects 1:1 with verified, high-value HCPs, using specialty-level targeting through proprietary NPI data and best-in-class healthcare partners, delivered at optimal frequency to influence recommendations.
Driving sales growth in OTC categories and seasonal windows starts with reaching the right consumers, with the right message, at the right time. Our OTC Patient Awareness Solution connects your brand with high-intent households through demographic, medical condition-based, and in-market purchase data. Your message is delivered at the right time and place, across premium health and wellness content, via engaging video formats that build trust and inspire action. Whether consumers are researching symptoms or browsing casually, high-impact video experiences capture attention, inform, invite engagement and guide patients along the path to purchase.
With pharmaceutical treatments, it’s essential to reach the right healthcare providers (HCPs) with relevant, educational content about prescription options. Our Rx HCP Awareness Solution uses interactive video ads within a branded canvas to raise awareness of prescription treatments and encourage HCPs to learn more about their benefits. The solution includes an ISI for compliance and delivers personalized messaging through NPI-level targeting.
Our Customers
Case Studies
“VDX brings innovative and forward-thinking solutions to the table, demonstrating a deep understanding of our business needs. A standout example was their proactive approach at a conference, where they identified a strategic data partnership that aligned with our goals. Their ability to anticipate opportunities and collaborate effectively has made them a valued partner in driving success."
“VDX.tv provided a unique contribution to F2FA’s campaign to reduce Covid vaccine hesitancy, providing not only well-optimized, highly targeted video ad inventory but also deep creative integration that stood out among other creative units. The custom video units provide a user-friendly, content rich experience, and thus generate high levels of engagement. VDX.tv’s interactive units seamlessly packed three separate core campaign testimonial videos alongside tabs featuring interactive FAQs and destination CTAs to find vaccine locations and request a ride to a vaccination site. A truly end-to-end experience within a single ad unit, and the results (that were well above benchmark) speak for themselves. VDX.tv has been a trusted partner across other client campaigns as well, and perhaps the only thing better than their consistently excellent performance is their exemplary client service.”
"The VDX.tv team consistently provides superb service at the highest level from campaign performance down to communication & responsiveness. The team is always willing to dig in at the most granular level to make the best recommendations & perform at the top of the pack. They are my favorite team to work with!"
Our Pharma team
Our team of Pharma experts focus solely on pharma brands and the unique challenges faced by pharma brands.
Karen Cai
Evan Rubin
Caytie Silvera
Candace Chang
Katie Fell
Shardendu M Shukla
Rathin Gupta
Ardyn Granger
Shivam Aggarwal
Monica Prior
Contact our Pharma team.
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