Samsung, one of the world’s best-know n electronics and technology companies, sought to raise awareness and drive engagement in multiple countries around the launch of new smartphone –the Samsung Galaxy Note 20. To achieve these objectives and cut through a competitive, cluttered media landscape, Samsung along with the media agency Starcom Mediavest partnered with VDX.tv for a full video experience across desktop, mobile and instream.
Inspired by Samsung’s dedication to innovative products and providing premium user experiences, VDX.tv developed an omnichannel, video-driven solution to connect the Samsung brand to its core audiences in a seamless, user-friendly and impactful way.
The Samsung campaign featured the full suite of highly engaging VDX tailormade ad units, which captured user attention by showing the new smartphone through compelling video. Additional tabs in-unit featured product information and smartphone color variants to provide users with an interactive experience. Lastly, the ad unit incorporated “Buy Now” and “Learn More” calls-to-action to drive user to the Samsung website and explore the product further.
The VDX units were created in both English as well as local language and ran in multiple geographies. The campaign employed targeting based on geography, custom audiences and language.