September 30, 2020 is Now TAG Brand Safety Certified is pleased to announce that we have been awarded the Brand Safety Certified Seal of Compliance under the Trustworthy Accountability Group (TAG) Brand Safety Certified Program. The launch of this initiative by TAG marks the ad industry’s largest and broadest global brand safety certification program.
Product Director, is Now TAG Brand Safety Certified

Earning the TAG Seal of Compliance builds on previous years’ compliance with the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles, but due to the recent merger of TAG and JICWEBS, the seal has changed.

This certification follows the successful outcome of an audit of’s brand safety and ad placement protection policies by industry-owned media auditor ABC. The audit itself involved rigorous scrutiny and required ample evidence be provided in a number of brand safety-related areas.

What does earning the TAG Brand Safety Certified Seal mean for

It means that:

  • We are proactively delivering on the need for more transparency in digital media.
  • We are supporting cross-industry programmes by way of applying the TAG Brand Safety Certified Guidelines, underpinned by independent verification from ABC.
  • Buyers and advertisers that trade with us can trade with confidence, knowing that we are committed to brand protection and reducing the risk of unsafe ad placements.

“ is pleased to be independently verified for the new TAG Brand Safety Certified Seal, continuing the work under the former JICWEBS Good Practice Principles. We remain dedicated to protecting advertisers, consumers and partners by ensuring that our robust tools and processes deliver campaigns in brand safe environments everywhere.” – Oliver Hayward, Product Director at

You can find among the inaugural group of certified companies here, as well as on the ABC site here. Our clients can view the geographical applicability of the seal through the TAG Registry here. For any additional questions, please contact us at

About is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers. is a division of Exponential Interactive, Inc. Learn more at

About ABC

ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.

Through our experienced teams we provide an independent service, checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG.

Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence. For more information please visit

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 600+ member TAG community include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.

For more information on TAG, please visit

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