Driving Results: A Collaboration That Proves ROI
Proving ad impact can be difficult in automotive advertising, where most sales happen offline and measurement often relies on estimates and proxies. VDX.tv’s collaboration with Urban Science closes that gap by linking ad exposure directly to real-world vehicle sales. Using Urban Science’s SalesMatch solution, VDX.tv campaigns connect ad impressions to dealership transactions in near real-time, delivering more accurate insights into ad impact on market share, sales lift, and return on ad spend (ROAS).
VDX.tv utilizes proprietary TV Magnify technology to identify households shopping for vehicles and reach them across their TVs, phones, and computers with interactive video ads. When you combine impactful ads with Urban Science's sales tracking across digital channels, you get advertising that’s both powerful and provable.
Explore the case studies below to learn how VDX.tv’s collaboration with Urban Science can turn awareness into action and impressions into real results.
CASE STUDIES
Sustaining Vehicle Sales
When you target households instead of individuals, you maintain awareness across everyone who influences the purchase decision. For a top U.S. auto brand's flagship pickup truck, we used TV Magnify to reach only households actively shopping for vehicles. Urban Science's SalesMatch solution connected every ad impression to actual dealership sales, showing us which channels and devices drove purchases.
Campaign Performance Summary:
- Average ROAS: $1,688:1
- Total Revenue Generated: +$166M (over 60 days)
- Cost Per Vehicle Sold: $36.05 (vs. $705 industry benchmark)
Reaching shoppers across every screen they use turns consideration into action.
Boosting EV Sales
Electric vehicle shoppers have questions, and the biggest one is about charging. For an electric SUV campaign in California, VDX.tv built PlugShare maps directly into the ads, showing people exactly where they could charge their EVs near their homes and workplaces. The interactive ads were delivered to actively shopping households.
Campaign Performance Summary:
- Total Campaign Sales Influenced by CTV: 86% (over one month)
- Total EV Sales Influenced: 2,500
- Total Sales Generated: +$119M
- Ad Engagements Generated by PlugShare Map: 45%
When you address key barriers to adoption, EV shoppers feel more empowered to move forward.
Converting Active Auto Shoppers
A redesigned compact SUV needed momentum fast. We had 60 days to reach active shoppers and convert their interest into dealership visits. Using TV Magnify, we targeted households showing clear shopping behaviors and delivered sequential messages that built on each previous exposure.
Campaign Performance Summary:
- Market Share Lift: 8.13% (over 60 days)
- Cost Per Vehicle Sold: $89.05 (vs. $705 industry benchmark)
- Return on Ad Spend: $400:1
- Total Revenue Generated: $40M
When you reach people who are actually shopping and speak to them at the household level, you don't waste impressions on browsers - you convert buyers.
