For marketers in the automotive industry, aligning dealership performance with metrics of success can prove to be one of the biggest challenges. Because of Urban Science’s rich automotive industry heritage, they’ve had the opportunity to build relationships with almost every OEM. The Urban Science® DataHub™ data is sourced directly from the OEM in many cases as frequently as daily and includes over 99% of total U.S. new vehicle sales*. This data can be matched to create targetable segments and provide measurement solutions.
Urban Science’s exclusive data comes with complete confidentiality and does not disclose underlying competitive statistics at the individual level or Personally Identifiable Information (PII) of any kind. This data is available for automotive OEMs and to their agencies and advertisers, who are using data to the benefit of an automotive OEM. Working with Urban Science data ensures VDX.tv clients can target past auto purchasers to enhance OEM and dealer marketing efforts and determine if their campaigns are driving vehicle purchases through data on brand, model and competitive insights.
The collaboration will ensure advertisers can accurately target audiences that address their campaign objectives at the most opportune time in the consumer journey by:
- Focusing on ready-to-buy shoppers in high potential geographies
- Identifying loyalists and consumers who last purchased a competitive vehicle
- Suppressing consumers who have recently purchased a vehicle to avoid wasted impressions
“With demand for vehicles plummeting due to the COVID-19 pandemic, leaving dealership lots clogged with unwanted inventory, it has never been more crucial for auto marketers to have impactful campaigns that drive purchases,” said Tim Sleath, VP of Product Management, VDX.tv. “Whether advertisers are looking to reach luxury car, truck, SUV buyers and more – our collaboration with Urban Science helps them know they are reaching qualified consumers who intend to purchase a vehicle and understand if their campaigns are driving sales.”
To learn more about how VDX.tv is helping companies in the auto industry improve their marketing efforts, please visit vdx.tv.
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers. VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv.
About Urban Science
Founded in 1977, Urban Science is a global retail consulting firm that takes the scientific approach to help companies identify where they should allocate resources in order to increase their market share and profitability in the most effective and efficient way possible. With headquarters in Detroit, Urban Science serves its global clientele from 21 offices in the United States, Australia, Brazil, China, France, Germany, Italy, Japan, Mexico, Russia, Spain and the United Kingdom. For more information, visit urbanscience.com.
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.