IAB NewFronts is the largest global marketplace for digital content, focused on fostering meaningful partnerships between brands and native digital media.
VDX.tv was thrilled to join the IAB stage this year alongside other media companies pushing the advertising industry forward. If you missed VDX.tv’s live presentation by Jim Johnson or would like to learn more about how a digital strategy driven by Audience, Experience, Environment and Impact can set your brand up for longevity, view the video and recap below.
For over 25 years, VDX.tv has helped brands navigate the evolving ad tech landscape - from the dot-com era to today’s fragmented digital ecosystem. Our superpower has been helping brands and agencies simplify their lives in a complex world, and we continue to grow solely because our approach with clients has been consistent from day one: “What’s simple scales.”
Inspired by the concept of longevity and“blue zones”, we built a framework to drive sustainable marketing success:
1. Audience: Focus on Who Matters Most
- Not everyone is your customer - prioritization is key
- Define clear segments (e.g., prospects vs. loyalists, in-market vs. out-of-market)
- Focus investment on audiences most likely to drive short-term results
- Nurture secondary audiences for future conversion
2. Experience: Simplify the Customer Journey
- The digital journey is complex, but execution doesn’t have to be
- Focus on the household, where most purchase decisions are made
- Use a sequenced, cross-screen approach:
- Start with CTV for high-impact awareness
- Follow with personal device retargeting to reinforce messaging
- Spaced ad delivery improves brand recall and memory retention
- VDX.tv’s TV Magnify delivery starts with household-level targeting and serves the first ad exposure via Connected TV to generate impact on all household members. We then follow up a short time later with additional ad exposures on all personal devices within the household until we reach a frequency goal.
3. Environment: Prioritize Quality Context
- VDX.tv has direct partnerships with 2,500+ premium publishers
- We place emphasis on high-quality CTV apps and trusted environments
- Premium content drives:
- Stronger recall
- Higher brand lift
- A “halo effect” from trusted media
4. Outcomes: Prove Real Business Impact
- Marketing success = measurable business results
- Focus on outcomes, not just impressions or clicks
- Partnerships with third-party measurement providers ensures unbiased validation ofperformance and ROI. Examples of our partnerships:
- Retail: Circana
- Pharma: PurpleLab
- Auto: Urban Science
In a fragmented, complex digital landscape, simplicity is a competitive advantage. VDX.tvhelps your brand or agency simplify your approach, establish best practices through digital video, and find your own blue zone in a sea of complexity.
Want to learn more? Contact hello@vdx.tv
