The season is upon us – and so is a big opportunity for retailers.
Disruptions to the retail industry in 2020 caused a profound shift in the way consumers shop. A boom in digital media usage and customer desire for safe and virtual shopping options created a new hybrid reality for retail, defined in part by customers combining online and in-store shopping experiences. Despite pandemic-related setbacks in 2020, retail saw global digital sales grow by 50% to $1.1 trillion, its biggest end-of-year festive season ever. The 2021 festive season presents a similar opportunity for brands who can adapt to the new retail landscape and make meaningful connections with shoppers.
Consumer expectations this festive season & how to meet them
In this guide we will examine some of the key trends driving purchase activity this festive season and explore how brands can leverage omnichannel video advertising to meet consumer expectations.
Download the guide to learn more about:
- An earlier start to the festive shopping season
- The role of ecommerce and mobile for festive shopping purchases
- Creating seamless experiences between the online and in-store journey