This website uses cookies. Learn more
PreferencesDenyAccept
Case Study

Sanlam Personal Loans

Sanlam leverages interactive video ads to drive consideration for personal loan services
Sanlam Personal Loans

Results

The interactive VDX ad units for the Sanlam campaign effectively captured the attention of qualified audiences and drove them to the Sanlam website. The campaign attained high engagement and average time spent with the ad units, boosting consideration for personal loans.

85.73%
CTV Video Completion Rate
10.15 Seconds
Average Time Spent
2.65%
Engagement Rate
1.50%
Click Through Rate
85.73%
CTV Video Completion Rate
10.15 Seconds
Average Time Spent
2.65%
Engagement Rate
1.50%
Click Through Rate
85.73%
CTV Video Completion Rate
10.15 Seconds
Average Time Spent
2.65%
Engagement Rate
85.73%
CTV Video Completion Rate
10.15 Seconds
Average Time Spent
85.73%
CTV Video Completion Rate
Sanlam Personal Loans
View creative

Overview

‍
Sanlam, an African non-banking financial services group, is the market leader in life insurance, general insurance and investment management. The brand, in collaboration with media agency Incubeta, partnered with VDX.tv to create innovative and captivating video ad experiences to promote a campaign for personal loans.
The campaign’s primary objective was to generate engagement and consideration for its personal loan services and drive interest-based audiences to the Sanlam website.

Campaign Details

To maximize brand impact, VDX.tv designed a video-driven, multi-frame creative experience that included 20 different ad units. The creative units ran across Connected TV (CTV), desktop, mobile devices through OTT, in-stream, in-page placements. The interactive video ad units were targeted to consumers between 22-55 years of age who showed interest in Personal Finance Services. The CTV unit helped build awareness, while the desktop and mobile interactive units provided additional brand content to drive further active attention to Sanlam’s offering.

‍
With the help of an effective video and a call-to-action (CTA) driving users to the Personal Loans application page, Sanlam was able to showcase its key message on the first tab of the desktop and mobile units. A secondary “How it Works” tab featured educational ”hotspots” that users could click on to learn more about personal loans. The “Learn More” tab showcased a compelling message and a CTA button that took viewers to the Personals Loans services page.

‍
The campaign was priced using a CPV (Cost per View) approach that was validated by MOAT and guaranteed 100% viewability (up to 10X longer than industry standards).

‍

Creative Features

“Video” Tab: Compelling video about the requirements for personal loans services was a powerful tool to capture user attention.
”How it Works” Tab: Secondary tab in the desktop and mobile versions of the ad unit contained an interactive hotspots feature.
”Learn More” Tab: Additional tab in the desktop and mobile versions of the ad unit contained an eye-catching message, compelling audiences to learn more.
Our experience with VDX.tv was a game-changer for Sanlam Personal Loans. After integrating VDX.tv, we witnessed a significant uptick in our digital marketing efforts and noticed how our campaigns were bringing in the results that we had hoped for. The platform's advanced features and interface helped us to drive leads and create awareness through a softer yet more effective approach. VDX.tv not only elevated the visibility of Sanlam Personal Loans but drove substantial growth in our see/think phase. What sets VDX.tv apart is its commitment to digital innovation in an evolving digital landscape, which helps Sanlam Personal Loans stay ahead of the curve. The platform's impact on our performance has been great and we look forward to continued success through this partnership.
Akira Ramraj
Digital Marketing Manager, Sanlam Personal Loans
Download case study
financial services
personal loans

Related case studies