Innisfree

Overview

Korean skincare brand Innisfree offers shoppers high-quality affordable and effective skincare. The brand sought to drive awareness and retail sales for its hydrating and energizing Green Tea Collection. In partnership with VDX.tv, Innisfree launched a cross-device video campaign to educate consumers about the benefits its Green Tea Seed Hyaluronic Cream and Green Tea Caffeine Bright-Eye Serum an influence product purchases at Sephora’s online website.

Campaign Details

The campaign for Innisfree’s Green Tea Collection leveraged VDX.tv’s high-impact video solution across CTV and online video to influence purchase consideration among  highly relevant beauty shoppers. By combining precise audience targeting with premium, immersive environments and interactive experiences, the campaign fostered deeper brand connections and meaningful engagement.

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Audience

A custom audience blend targeted the brand’s competitive shoppers, Sephora shoppers, and consumers seeking clean, effective skincare with natural/eco-friendly  ingredients. Target demographics included Gen Z and younger millennial women living in urban and suburban U.S. markets. This approach to audience targeting helped influence sales by driving awareness with the most relevant audience groups.

Environment

Brand credibility and impact were enhanced by prioritizing ad placements on premium and contextually-aligned sites focusing on wellness, beauty, and lifestyle.

Experience

VDX.tv’s TV Magnify Surround delivery maximized reach and drove deeper engagement across connected TV (CTV), desktop and mobile screens of valuable consumers. Advanced creative executions of the VDX video ads offered consumers a compelling way to experience the Innisfree brand and its products. With interactive features like QR code (on the CTV unit) and secondary tabs with product or info galleries (on desktop and mobile), consumers could explore and shop Innisfree’s Green Tea product line and other products for different skincare needs. This creative approach effectively influenced purchases by covering the full funnel, from awareness to action.

Creative Features

Impact

Innisfree’s Green Tea Collection campaign with VDX.tv delivered strong results, demonstrating high engagement and genuine persuasive impact beyond simple product education. By leveraging the power of interactive video to amplify Innisfree’s value proposition and build credibility among beauty shoppers, the campaign was able to influence consideration and purchase intent with relevant consumers. Campaign impact was confirmed through third-party brand lift studies, which found significant lifts across upper and mid-funnel measures after exposure to the VDX ad units.