Case Study
Driving Qualified Leads For A Prominent University
A university sought to increase undergraduate applications in the region by driving prospective students to sign up for a university account
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Results
In order to increase consideration and drive qualified leads for the university, VDX.tv created video-driven experiences and delivered them across both desktop and mobile devices. A call-to-action was prominently placed within the video ad units to drive university account sign-ups. Campaign targeting was focused on high school students and parents of teenagers within the regional area, as well as retargeting to university page visitors. A conversion pixel was placed on the university’s account registration submission button to optimize toward the most qualified applicants.
86%
More efficient cost per lead than client goal
+60%
Increase in qualified applicants compared to pre-campaign
86%
More efficient cost per lead than client goal
+60%
Increase in qualified applicants compared to pre-campaign
86%
More efficient cost per lead than client goal
+60%
Increase in qualified applicants compared to pre-campaign
86%
More efficient cost per lead than client goal
+60%
Increase in qualified applicants compared to pre-campaign
86%
More efficient cost per lead than client goal