Driving Qualified Leads For A Prominent University
In order to increase consideration and drive qualified leads for the university, VDX.tv created video-driven experiences and delivered them across both desktop and mobile devices. A call-to-action was prominently placed within the video ad units to drive university account sign-ups. Campaign targeting was focused on high school students and parents of teenagers within the regional area, as well as retargeting to university page visitors. A conversion pixel was placed on the university’s account registration submission button to optimize toward the most qualified applicants.