Mazda
![Mazda](https://cdn.prod.website-files.com/6235efa831ed0ae196bc117b/624226019601df238ab15067_mazda-logo.png)
![Mazda](https://cdn.prod.website-files.com/6235efa831ed0ae196bc117b/6272eb7db7a1347405295ae0_mazda-cs.jpg)
Results
The campaign eclipsed VDX.tv’s benchmarks, delivering higher consumer engagement rates, time spent in-unit and clicks to Mazda’s website. Higher consumer engagement helped achieve a significant lift in brand and vehicle awareness, amongst respondents aged 18-49 and planning an auto purchase in the next year.
Objective
In a highly competitive and saturated automotive market, Mazda is constantly on the lookout for new and innovative offerings to showcase Mazda vehicles in a manner that engages buyers. Mazda partnered with VDX.tv to drive brand awareness in market, for the CX-5.
Solution
Mazda collaborated with VDX.tv to build a campaign that unified creative content with desired performance, ensuring consumers could establish familiarity with the Mazda brand in an immersive way. Leveraging a partnership with Motor Trend, VDX.tv was able to integrate auto-specific content into an immersive, highly engaging, video-driven experience (VDX).
The Mazda CX-5 campaign, which promoted the model’s innovation and design, used credible and unbiased content from Motor Trend Group, including Chief Designer Gives Us A Walkaround of the 2017 Mazda CX-5, and 6 Things To Know About the 2017 Mazda CX-5.
![Mazda Charts](https://cdn.prod.website-files.com/6235efa831ed0ae196bc117b/62584effeeca658ad3063bdc_Mazda_charts.png)