Barceló Hotel Group
Results
Barceló Hotels & Resorts partnered with VDX.tv to drive hotel bookings during the summer travel season, reaching high-value travelers across Spain who were actively planning their next trip. VDX.tv's Influence Hotel Bookings solution used TV Magnify Surround to deliver a seamless experience across CTV, desktop, and mobile, engaging travelers across screens and influencing booking decisions throughout their planning journey. With validation from a third-party attribution partner, Claritas, the campaign confirmed that ad exposure translated directly into site visits and completed reservations.
Overview
Barceló Hotels & Resorts partnered with VDX.tv to drive hotel bookings during the summer travel season, reaching high-value travelers across Spain who were actively planning their next trip. VDX.tv's Influence Hotel Bookings solution used TV Magnify Surround to deliver a seamless experience across CTV, desktop, and mobile, engaging travelers across screens and influencing booking decisions throughout their planning journey. With validation from a third-party attribution partner, Claritas, the campaign confirmed that ad exposure translated directly into site visits and completed reservations.
Campaign Details
Audience
The campaign's audience strategy used first-party data to identify and reach a high-intent audience across Spain. This included in-market travelers, previous website visitors, luxury travelers, families, and couples actively researching summer holidays and Spanish destinations.
Experience
VDX.tv's TV Magnify Surround extended the campaign across CTV, desktop, and mobile, delivering an interactive experience that gave travelers the ability to check last-minute deals, explore hotel offers, and discover the MyBarceló benefits program, all within the ad unit. Two promotional flights, “Happy Days” and “Verano”, ran across the campaign period, keeping messaging fresh with seasonal offers designed to drive urgency and push audiences toward booking.
Environment
Premium digital inventory throughout Spain put Barceló's messaging in front of high-intent travelers. By maintaining a steady presence throughout the campaign period, the strategy ensured Barceló stayed visible during travelers’ consideration journey from exploration to conversion.
Creative Features
Impact
The results of the Barceló Hotels & Resorts campaign, measured and validated by Claritas, demonstrate the effectiveness of VDX.tv’s travel solution in reaching high-value travelers, generating awareness and driving action. The combination of precise audience targeting, exploratory ad experiences, and cross-channel visibility inspired travelers to not only visit the brand’s website but to book their stays with Barceló Hotels & Resorts.