State lottery captures audience attention & shifts perception with VDX
With high-impact, engaging VDX units delivered across CTV, OTT, desktop and mobile, the lottery campaign effectively captured the attention of non-players and shifted consumer perception of scratchers games. The interactive video ad units were custom designed to reinforce a message of "playing, not winning" and were targeted to the 18+ age demographic within the state who were interested in topics like entertainment, games, shopping and family. A CPV (cost per view) campaign pricing model guaranteed that consumers viewed the unit and that media spend was utilized efficiently. The lift in brand message awareness resulting from the VDX campaign was validated by research firm and 3rd party measurement partner Dynata.