VDX.tv generates high ROAS for a big box retailer with omnichannel approach

Objective

VDX.tv has long been a trusted partner for a big box retail client. For an e-commerce product promotions campaign, the big box retailer tasked VDX.tv with increasing the brand’s share of voice in market and delivering a target return on ad spend (ROAS). The campaign focus was to reach both general market and Hispanic audiences.

Solution

Creative

• VDX.tv ran the VDX (video-driven experiences) full video solution across all platforms, including CTV/OTT, to generate maximum impact for the brand.
• The tailormade units leveraged existing video assets to draw attention and a customized canvas to deliver pertinent content to the consumer.
• Multiple tabs within the unit featured timely and relevant dynamic messaging, like local weekly product promotions to ‘prep your pantry’, grocery pick-up and delivery options, coupons to incentivize purchases and a store locator, all aimed to lead consumers down the path to purchase.

Targeting

• CTV was added to the desktop and mobile experience to increase scale and ensure that relevant messaging was served at the household level.
• To reach the right audience with English or Spanish language VDX units, custom audience blends were created utilizing a variety of proprietary interest-based shopping and behavioral topics to distinguish between the general market and Hispanic audiences.
• In addition, Spanish-language site and browser targeting, overlaid with Hispanic demographic targeting, ensured Spanish creative was shown to relevant audiences.

Setup

VDX units were priced on a cost per view (CPV) model. The big box retail brand was guaranteed that their ad was in view, as measured by Moat, and that desired audiences were watching.