March 17, 2022

Ramadan Consumer Trends in 2022
Product Director,
Ramadan Consumer Trends in 2022

With evolving shifts in consumer behavior and digital usage, it’s more important than ever for brands and marketers to have a digital presence. Here’s what you need to know to reach consumers this Ramadan:

Leverage the power of video

Video is a great tool that allows consumers to explore brands further to inspire their next purchase. The sight, sound, and motion of video keep your brand top-of-mind that creates an emotional connection with shoppers.

Deliver an omnichannel experience

Reach your audience whether they’re across mobile, desktop, or Connected TV and tell a consistent brand story across all screens while delivering a custom experience on each device.

Timing is everything

In 2021, spending on gifts and groceries during Ramadan reached $38.5 trillion, exceeding the $35.6 trillion spent during non-festive periods.⁴ Match your digital investment to your audience’s digital behaviour as they engage with brands online and actively seek to purchase during Ramadan.

Interactive ad features are key

67% of Middle East consumers are shifting to digital channels to engage with brands.⁶ Make it easier for consumers to immerse in the brand experience by leveraging interactive ad formats and features that transform your video ad into a digital shopfront with browsable product feeds or consumers reviews that encourage exploration and conversions.


  3. Kantar Worldpanel, 2019–2021
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